Hot topic for business owners in 2024

A report was done by the Small Business Administration (SBA) where they examined what were the hottest topics for entrepreneurs in 2024.

Main Topics:

Customer Experience is Key

In today's highly competitive market, keeping customers happy is more critical than ever. Businesses, including those in niche markets like pavement sweeping, now focus on delivering a great customer experience in every interaction. This means everything your business does, from sales to customer service, needs to be aimed at making customers feel valued and satisfied.

The Importance of People Skills

Even in our digital world, being able to connect with people is a must. Emotional intelligence and the ability to communicate effectively are top skills that managers and employees need to have. These skills help make your business more attractive to customers, so consider getting training to boost these abilities in your team.

Sustainability Matters to Consumers

Customers today want to support businesses that are environmentally friendly. This could mean making your operations more sustainable, like using solar power or choosing electric vehicles. It's not just good for the planet; it's what your customers expect.

Embracing Artificial Intelligence (AI)

AI is transforming how businesses operate, making them more efficient and successful. From marketing to sales, AI can help small businesses compete more effectively. If you can, start integrating AI into your operations.

Cybersecurity is Crucial

Protecting customer data is essential for trust and success. Implementing strong security measures like multi-factor authentication and regular data backups can help safeguard your business against cyber threats.

By focusing on these areas, businesses can navigate the modern market more effectively, ensuring they remain competitive and aligned with customer expectations.


John Carolan ACMA, Founder and Managing Director at Solve Outsource

Contact Email: john@solve.ie